YOIGO 2025 reinterprets the visual identity of a Spanish telecommunications brand, exploring the balance between his legacy and evolution over the years. The project focuses on translating Yoigo’s original voice into a cleaner, more coherent, and digitally driven identity suited for a new generation.

The work spans strategic repositioning, visual identity design, and the development of a flexible graphic system, including logo redesign, typography, color palette, and key applications across all media - A piece of work with Cristian Pérez (kuervo).